The registration is a process that significantly reduces bots and professional resellers from getting access to ticket sales, meaning more tickets get into the hands of fans. We collaborate with artists, teams and shows who want to leverage powerful Ticketmaster technology to create a safe, reliable ticket-booking experience for their fans.
Fans register for the show they want to attend, and we then authenticate each registration to confirm it belongs to an individual - not a bot - and that it hasn’t been tied to irregular behaviors that could be a sign of a professional seller attempting to access the sale.
We then randomly select fans with authenticated registrations to receive a unique code that allows them to enter the sale. Registration doesn’t guarantee everyone tickets, but the process allows more fans who intend to go to the show to get tickets - not bots and professional resellers.