When you're booking with us, we'll always be sure to give you a clear breakdown of exactly what fees are involved.
Our clients (artists, venues, teams, and promoters) own the tickets, decide the sales strategy and set the prices, balancing costs, venue capacity, and ensuring everyone involved is paid. Ticketmaster does not set prices.
Clients also decide when to share prices. For popular sales, we’ll display price ranges from the moment you join the queue.
The total cost of a ticket can be made up of:
Ticket Price
This is the base cost of a ticket – we're not involved in deciding the ticket price, but it's carefully priced based on a number of factors including production costs. The vast majority of this revenue goes directly to the event, not Ticketmaster.
It’s worth noting that while touring costs have increased substantially over the last five years, many artists and event organisers have held down the price of tickets – the cost of an average arena show ticket has risen by just €5 since 2018, and a club show by €7 since then. This is considerably less than inflation.
75% of tickets sold through Ticketmaster are priced at less than €35, and the average starting price of a ticket is €30.
Fees
The total price, including all fees, is shown from the beginning of the purchase journey.
If you choose to add extras later, such as upgraded delivery or a VIP package, we’ll show that cost clearly before you pay.
Fees help cover the costs of putting on live events. These fees are not always kept entirely by Ticketmaster.
The portion Ticketmaster keeps helps cover the cost of processing your booking and getting you into the event. This includes Fan Support, site security, payment processing, our ticketing technology, event staffing and box office operations.
Some tickets may include a Venue Facility Fee, sometimes called a “venue levy”. Ticketmaster does not keep this fee. It goes directly to the venue to help pay for venue improvements.